October 24, 2011 - 7:00 AM EDT
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Frost & Sullivan Calls Hipcricket “The Preferred Provider of High Impact Mobile Marketing Solutions in the United States”

Mobile marketing and advertising leader Hipcricket, an Augme Technologies, Inc. company (OTCBB: AUGT), “has emerged as the preferred provider of high-impact mobile marketing solutions in the United States” and “its recent acquisition by Augme Technologies is expected to further consolidate the company’s position as an industry powerhouse,” said Frost & Sullivan which recognizes Hipcricket with the North American Customer Value Enhancement Award.

The Customer Value Enhancement Award is presented each year to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers. The award recognizes a company's intense focus on enhancing the value that its customers receive, beyond simply good customer service, leading to improved customer retention and ultimately customer base expansion.

“Hipcricket has emerged as the preferred provider of high-impact mobile marketing solutions in the United States,” said Frost & Sullivan Senior Analyst Vikrant Gandhi. “Key reasons for its strong performance include strength of its product portfolio, strong service and support capabilities, exceptional speed of execution, and overall strategic acumen of its leadership team.

“Hipcricket is a unique company that has successfully adopted a full-service approach to help marketers understand and leverage the potential of mobile marketing. Frost & Sullivan believes that Hipcricket is poised for continued success in the U.S. mobile marketing and advertising markets, and presents the company with the 2011 Customer Value Enhancement Award in recognition of its ability to deliver the best results to its customers and partners.”

According to Gandhi, a driving factor in the decision was Hipcricket’s recent acquisition by Augme Technologies, which strengthened the already robust mobile marketing firm which was founded in 2004.

“Hipcricket continues to invest in appropriate technologies and systems to offer innovative, next-generation and integrated mobile marketing and advertising solutions,” said Gandhi. “Its recent acquisition by Augme Technologies is expected to further consolidate the company’s position as an industry powerhouse in mobile marketing.

“Frost & Sullivan opines that the combined Hipcricket-Augme entity will have one of the most innovative and complete sets of mobile marketing and advertising solutions in the industry. This will enable the company to realize its vision of providing end-to-end service and support to mobile marketers.

With Hipcricket’s management retaining the key positions at the new entity, Frost & Sullivan expects that Hipcricket will continue to exceed performance expectations in the coming months and years.”

“We are honored to be recognized by Frost & Sullivan for our dedication to providing SaaS-based products and solutions with a strong return on investment for our customers and partners as well as outstanding client service delivered in a scalable manner,” said Eric Harber, Hipcricket Chief Operating Officer. “We’re very proud of the hard work displayed by our combined Hipcricket-Augme team and excited to be recognized by Frost & Sullivan.”

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

About Hipcricket Inc.

Hipcricket (www.hipcricket.com), owned by Augme Technologies, Inc. (OTC.BB: AUGT - News), is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket's customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket's proven technology, strategic and marketing services and experienced account management teams have provided measurable successes across an industry-leading 130,000 campaigns for such clients as Macy's, MillerCoors, Nestle, KFC, and Clear Channel. The company has also created the first comprehensive permission-based mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.

Hipcricket is based near Seattle with operations in New York, Dallas, Chicago, Atlanta, London and Los Angeles.

Source: Business Wire (October 24, 2011 - 7:00 AM EDT)

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